Much is said about acquiring quality links to help promote your website and improve your search engine rank. One way of improving your success rate is to submit a good quality letter and by approaching your link exchange partners professionally.

Here is a sample template letter you can use to direct such link exchange inquiries:

Dear Link Manager: 

My name is __________ and I am the link database manager for yourdomain[dot]com. I am writing to let you know I have added a link to www. ____(list their domain name here)___.com on my site. In order to make this link a permanent addition to my website, I would like to request that you add a reciprocal link back to my site on a page cached by Google. My linking information is as follows:

URL: http://www.yourdomain[dot]com/
Anchor: Text you want used ****1
Description: Description

Your link is listed as:

Title: Exchange Link Partner Website Title
URL: www. their website URL.com
Description: Description from their website  ****2

This is a 1 to 1 exchange, so your link will continue to reside at the following location:

www.your link page [dot].com/

If you feel that any of the verbiage needs adjustment just let me know and I will make the changes right away.

Please get in touch with me as soon as you have posted my site details on a links page that is cached by Google. The process I have developed for adding/maintaining links is highly automated and the database will remove your link in two weeks unless I specify the location where my reciprocal link can be found. Once I have verified that a reciprocal link is in place, I will designate your site as a permanent addition to my link library where it will remain until you tell me to remove it.

Thank you very much for your time. I look forward to hearing from you!

Your Name
SEO Manager
www._________.com

Footnotes:

****1 - for a detailed explanation please see our previous article on link building and ****2 – you can get Meta information by right clicking your mouse on the home page of their website, selecting view page source.  You can find all sorts of useful information here

Filed under: Link Building, link exchange request letter, reciprocal link letter template