09.23QCP – Quality Click Pricing
EPC, PPC, now QCP. Seems like every year some new type of program is generated so us bottom feeders can earn more dough.
What’s Quality Click Pricing?
Until now, eBay Partner Network has paid for sales and leads. With Quality Click Pricing, we will now instead pay affiliates for each click sent to an eBay site. The price paid per click will still depend on the short-term and long-term revenue of the traffic that the publisher drives to eBay, but will now also take into account the incremental value of that traffic to eBay, i.e., whether a sale happened as a direct result of the publisher’s actions. The greater the incremental revenue and the higher the expected lifetime value of the customers an affiliate sends, the higher the EPC and total earnings the affiliate will receive. Earnings Per Click (EPC) will be set daily for the previous day’s traffic.
What does this mean for you?
Quality Click Pricing (QCP) will have several positive impacts for many publishers:
• QCP simplifies the commission structure.
• As the payout will be more closely aligned with traffic quality, we will pay more than we do today to publishers that are driving us high quality traffic, regardless of the size of the publisher.
• Publishers will be rewarded for multiple sources of value in addition to sales, such as revenue from advertising on eBay pages and PayPal transaction revenue.
• The EPC will be visible the very next day and will be more stable on a day to day basis. Publishers will not have to wait up to seven days to see if clicks convert to sales, or 30 days for new users to sign up after a click.
The impact of Quality Click Pricing on publishers’ earnings will vary according to the quality of the traffic each publisher is driving to eBay’s sites. For many of you, this change will mean that your payout will increase. For others, you may make less money than under the previous payment structure, and will need to make some changes to your campaigns in order to see better rewards. All publishers will have the opportunity to increase the amount of money they make under Quality Click Pricing by sending ever more engaged, targeted traffic to eBay sites. Again, we have lined up extensive resources to help all our affiliates earn more under the new payout model.
This program is to be in place no later than October 1, 2009.
Hey Nice blog here I’m adding it to my rss feeder, hope you update often!
September 25th, 2009 at 2:13 am
Quality Click Pricing is designed to do one thing only – allow ebay to pay affiliates less and make more for themselves. Why? Because they can and there is nothing you can do about it as an affiliate.
Example, I earned 92.00 for sept. Quality Click Pricing predicts my payment would be 32.00 for the same traffic.
What is wrong with that?
The 92.00 is based on actual earnings for auctions won by people who come to ebay through my links. Quality Click Pricing is based on Voodoo
Why is it ok for ebay to now claim that traffic that last month was worth 92.00 is worth only 32.00?
There can be only one reason since the 92.00 figure was based on actual auctions closed, a verifiable metric. ebay now simply wants to be able to pay affiliates less for the same amount of auctions closed. ebay is trying to claim the traffic is not performing but the fact is the traffic is performing exactly the same but will be paid out at a much lower rate. A rate that is about 2/3 lower then before.
I will be removing every ebay auction link I have and replacing them with affiliate links from a source who sells something from my site’s niche or adsense. Anything is better then dealing with a company who just wants me to be happy being screwed.
ebay, you suck!
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October 1st, 2009 at 8:11 pm