I visited your site http://www.__________.com and like what you have put together. I have a related website and  would like to know if you would consider exchanging links? If so, please consider listing us here: http://www.___________.com/links.html Our text link details are:

Title:
Description:
URL: http://www.__________.com/

Please let us know where our link is located on your site and send me your information if you would like a link in return.

Thanks,
Your Name
Website
Address, City, Zip

Back Links

Backlinks or “back links” are links other webmasters provide you from their websites to your website, thus the word back. In our last article post we provided a template to help you solicit a back link or a link exchange with other sites. In this post we hope to provide you some background information on how to figure out how many are directed to your site.

Checking backlinks using Google Search

The old standard way is to type link:yoursite.com into the Google search field, however for more reliable results, type the following command:

yoursite.com -site:www.yoursite.com -site:yoursite.com
(Remember to replace “yoursite.com” with your actual domain name … D’OH!.)

The results will also identify sites that mention your site but may not necessarily link to it so do not get to excited on the # of results. Caveat: Google never discloses all so it likely is not 100% accurate but is reflective.

Checking backlinks using Yahoo Search

Into the search box add:

link:http://www.yoursite.com -site:www.yoursite.com

This search excludes internal links. Here’s a refinement. For more results, try this search:
linkdomain:www.yoursite.com -site:www.yoursite.com -site:yoursite.com

The above search includes links to ALL pages on your site, not just the main page.

How to determine backlinks to an individual page

Yahoo: link:http://www.yoursite.com/page
MSN: link:yoursite.com/page
Google: yoursite.com/page.html -site:yoursite.com

Checking backlinks using MSN Search

link:yoursite.com OR
link:yoursite.com -site:yoursite.com or linkdomain:yoursite.com
which shows pages that link to ALL pages on your site.

Here is a link to our other post which will provide you a sample link exchange letter. You may also find this link building post informative.  We will save Track Backs for another day….until then Happy Domaining!

Here is a sample template letter you can use to direct such link exchange inquiries:

Dear Link Manager: 

My name is __________ and I am the link database manager for yourdomain[dot]com. I am writing to let you know I have added a link to www. ____(list their domain name here)___.com on my site. In order to make this link a permanent addition to my website, I would like to request that you add a reciprocal link back to my site on a page cached by Google. My linking information is as follows:

URL: http://www.yourdomain[dot]com/
Anchor: Text you want used ****1
Description: Description

Your link is listed as:

Title: Exchange Link Partner Website Title
URL: www. their website URL.com
Description: Description from their website  ****2

This is a 1 to 1 exchange, so your link will continue to reside at the following location:

www.your link page [dot].com/

If you feel that any of the verbiage needs adjustment just let me know and I will make the changes right away.

Please get in touch with me as soon as you have posted my site details on a links page that is cached by Google. The process I have developed for adding/maintaining links is highly automated and the database will remove your link in two weeks unless I specify the location where my reciprocal link can be found. Once I have verified that a reciprocal link is in place, I will designate your site as a permanent addition to my link library where it will remain until you tell me to remove it.

Thank you very much for your time. I look forward to hearing from you!

Your Name
SEO Manager
www._________.com

Footnotes:

****1 - for a detailed explanation please see our previous article on link building and ****2 – you can get Meta information by right clicking your mouse on the home page of their website, selecting view page source.  You can find all sorts of useful information here

]]> http://www.domainprotege.com/links-building/link-exchange-request-letter.html/feed 2 http://www.domainprotege.com/links-building/link-building-for-your-website.html http://www.domainprotege.com/links-building/link-building-for-your-website.html#comments Thu, 28 May 2009 21:10:17 +0000 admin http://www.domainprotege.com/?p=136 Why and how to acquire links for your website is controversial. Some bloggers recommend one-way, others suggest two-way or even three-way links.

I recommend you get relevant links and if the other party wants a reciprocal link go for it.  Select a couple of different anchor text phrases that you wish to rank well for and alternate your link text between them.

Some further useful details when trying to determine phrases or for picking the right keywords:

Choosing the correct keywords for link building will determine how successful your link building campaign will be.

Keywords are used in link exchange categories, in fields for automatic news search, as Category Text and as meta data for each category and more.

How to find keywords:

First of all it is not easy, so do not attempt to shortcut the process. If you have keywords that get decent traffic – this is a great start but only part of the overall task. How relevant to your web sites are these keywords for link building? This is where you need to focus your efforts.

#1. To determine how many web sites are linked with your anchor USE:
————————–
allinanchor:”your keyphrase” for Google
inanchor:”your keyphrase” for MSN
————————–

If you submit this line into the search field, search engines will deliver the sites that are linked with exactly the same phrase as anchor.

This will generate relevant results. And for you move up the results ladder you need to compete only with the sites which are linked with “your keyphrase” in the anchor.

#2. To determine how many web sites have your keyword in their title USE:

————————–
allintitle:”your keyphrase” for Google
intitle:”your keyphrase” for MSN
intitle:”your keyphrase” for Yahoo
————————–

This will provide sites using the exact phrase in their page title. Page title is one of the factors that search engines are using to determine their results – so this is also important.

Knowing the REAL level of your competition is vital as this will provide you with a benchmark as to how many links you will need to build.

The work begins, dig your niche for good quality keywords, check for relevant link competition and determine how many links with your anchor phrase your major competitors have.

By paying others a commission to market your wares is a great way to encourage webmasters with high traffic sites to add your banner and send you some business. The banner below is not tied to an affiliate program as I did not register with CJ as an affiliate but wanted to touch on how to use affiliate marketing to help promote your website. This particular program pays 15% commission for sales.

This is one of the better marketing banners I have seen in the online marketplace. To be successful in online sales you need traffic, exposure, affiliates and a good marketing plan. No traffic, No mola (profit).

My name is ____________ and would like to propose a link exchange for our site http://www.__________.com/ with your website http://www.autoinsurancevancouver.com.  We have already placed a link to your site on the following webpage http://www.______________.com

Your Link details are As Follows:

<a href=”http://www.autoinsurancevancouver.com/” target=”_blank”>Auto Insurance Vancouver</a>  -  Auto Insurance Vancouver delivers all the information consumers require to make an informed decision on all your Vancouver insurance needs. We cover auto, motorcycle, boat, recreational, RV, home insurance and even help on how to import an automobile.

Kindly link back to our site with the following details:

Title  : Motor Insurance

Desc   : Immediate Quote Online for Motor Insurance at XYZ Insurance.

Url    : http://www._________.com

Our link code is :

<a href=”http://www.__________.com/” target=”_blank”>Motor Insurance</a> – Immediate Quote Online for Motor Insurance at XYZ Insurance.

If you wish to have your link details on our webpage changed, please advise your requirements and we will quickly incorporate them.

—
Thanks
Best Regards
Your Name

This is a great approach to securing good quality links.

Hi (webmaster’s name),

My name is (your name) and I work with (website’s name) to help spread the word about their great (free products/services/content, etc.).

I was hoping you’d consider mentioning us to your users or linking to us on your (provide the webmaster with the specific page you’d like to see your link shown on, include the section, if necessary – be specific).

Please find a brief overview of what we offer visitors below.

If you have any questions, feel free to contact me via e-mail or with a quick call. I am a real person and will reply quickly.

Thanks again for your time & consideration.

(Your name)
(website URL)
(e-mail address & phone number)
__________________________________________

Brief run-down on what the site’s about and the value it offers.

Require 100 links for my website www.creditfixscore.com It is a credit report, credit fix, credit score website. Keywords: credit score, good credit score, credit repair, credit score, credit score history, credit history, credit report, FICO score, FICO credit score.

Only links from directly relevant sites related to the target sites topic will be accepted.

- All links must be permanent one-way links.
- All links must be permanent one way static html links with the anchor text of our choosing with no rel=nofollow links in the code.
- The link from page must be indexed with PR4 or higher by Google, no redirects, javascript links, hidden links, or other unethical tactics. No Google banned sites or sites that will cause Google to rank my website lower.
- PR is for linking page not for site. The minimum deliver is 20 PR5 and 10 PR6 or better, $3 bonus for any link on page with PR7 or better
- We will check the ranking of each and every link via SEO software to make sure that link LANDING page is PR4+
- Link from page must be search engine friendly. (static page) ie no redirects, cloaking, etc. or db driven. Page must not be dis-allowed by robots.txt
- The ideal page will be a content page themed to the target sites topic. This is not a requirement; it is however, the preference.
- Link pages must be cached by Google and Yahoo
- You May Not Link From: link farms, link-exchange programs, blogs, FFAs, no banned sites by Google,
NO ILLEGAL/SCAM/SPAM sites, No adult sites, no classifieds or pharmacy, gaming, forums, political, guestbooks, dynamic links black hat links and just plain what we consider, poor Links.
- Articles will be accepted (as long as they have PR5 or above)
- Web directory will be accepted (as long as they are related and no more than 20 total)
- The linking page must have no more than 30 outbound links.
- One link per domain, all from different c-classes/different IP’s.
- English web sites only.
- All links must be static, standard href type links (no cgi etc.) and direct using provided anchor text.
- Links must be permanent, active and NEVER expire.

Please submit to us an Excel sheet of all pages with our links – URL of site, date submitted, URL of page, site PR, page PR. Payment When the links have been listed in Google, Yahoo or MSN using the link:www.domain.com” command.