Without a doubt, the most valuable asset a website business owns is their client list, customer list, opt in e-mail list or whatever you wish to call it. This is the key to your online business. Building a loyal following that will listen, trust and take the time to read your posts / e-mail campaigns and decide whether to take part in a promotional offering will determine whether your website business will turn a profit, grow and ultimately be successful.

To build a successful following one needs to offer your readers valuable content, solve problems, build trust and in the end hopefully a relationship. Trust is the biggest factor when it comes to any online transactions. Offer up plenty of free items to entice your readers to join your e-mail list, protect their privacy and only transmit offerings when you have something valuable to share. It is then and only then will you begin to build a profitable client base….many online marketers send you every lame offer because this is how they make their money. Peddling affiliate programs is their bread and butter so they are not putting the customer first they are thinking profit. BIG mistake and this is troublesome . When I see the quality of offerings stoop to this level I quite often opt out of their listing and they lose creditibility in the marketplace.

To manage your opt-in mail marketing list you can use several free software services such as Gammadyne Mailer or Your Mailing List Provider. Once you grow your list you will want to move to a provider like AWeber …they do offer a free test drive to see if their service meets your requirements.

Filed under: Affiliate, email marketing, lists, software